Alex Shearer: This is the Life

This is the Life


Description

Even when you have received a death sentence, you still have to live...This is the story of Louis, who never quite fitted in, and of his younger brother who always tagged along. Two brothers on one final journey together, wading through the stuff that is thicker than water. Tender-hearted, at times achingly funny, this is a moving testimony to both the resilience of the human spirit and to the price of strawberries.

The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will This is the Life free download pdf go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb. Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows how organisations can use the 'long neck' theory to create and manage efficient and user-friendly websites.


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Author: Alex Shearer
Number of Pages: 256 pages
Published Date: 12 Feb 2015
Publisher: HarperCollins Publishers
Publication Country: London, United Kingdom
Language: English
ISBN: 9780007529735
Download Link: Click Here
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