Roland Barthes,Matthew Ward,Richard Howard: The Fashion System

The Fashion System


Description

In his consideration of the language of the fashion magazine--the structural analysis of descriptions of women's clothing by writers about fashion--Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."

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Author: Roland Barthes,Matthew Ward,Richard Howard
Number of Pages: 351 pages
Published Date: 01 Sep 1990
Publisher: University of California Press
Publication Country: Berkerley, United States
Language: English
ISBN: 9780520071773
Download Link: Click Here
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